Itisnormalforthewebsitetraffictochange,butifitlastsforalongtimeorsuddenlydropssharply,itmaybethatsomeabnormalsituationoccurs.Thewebmasterneedstomakeanearlydiagnosisandreplyassoonaspossible.Herearethereasonsforthedropintrafficonseveralwebsites.
Analysisofthereasonsforthedeclineinwebsitetraffic
1.Hijacked
Ifthewebsitetrafficisnormalthedaybeforeandthetrafficdropsoffthecliffthenextday,thenthepossibilityofbeinghijackedishigh.Atthistime,thewebmasterneedstocheckthestatusofthewebsiteandcheckwhethertheURLjumpstoanotherwebsitebydomainnameorsearchclick.
Ifyes,contacttheserviceproviderassoonaspossibletocleartheuser'scachefilesandcookiesinatimelymanner,checkwhetherthesourcecodehasbeentamperedwith,andadjustintime.
Second,userhabits
Thewebsiteisdisplayedbasedonkeywords.Whenusersmaychangetheirsearchhabitsorkeywordchoices,thewebsitemaynotappearinthesearchresults,andthetrafficnaturallydrops.

Thewebmastercansearchontherelevantengineindextoconfirmwhetherthekeywordpopularityofthewebsitehasdecreased.Ifso,itisnotrecommendedtochangethewebsitekeywordsimmediately.Youcanaddorwriteanarticletoavoidtheenginethinkingthatthewebsitehasbeenrevisedtoaffecttheinclusion.
3.Declineinranking
Declineinrankingisthemostcommonreasonforthedeclineintraffic,buttherearemanyfactorsforthedeclineinranking.Itmaybethattheupdateofthearticledoesnotaffectthecollectionintime,itmaybethereductionofexternallinks,oritmaybethattheoptimizationofcompetitorsismoreeffective.Thisrequiresavarietyofreasonstofindout.

4.Doesitonlyappearduringacertainperiodoftime?
Whenyoulookatthesite’saggregatedSEOdata(suchasthesite’soverallsearchtraffic),oneofthemoreusefulpracticesistosegmentthedatauntilyoufindusefuldata.Inthiscase,wewilllookforapartthatdropsintraffic,morethananyotherpart.Thisisusuallythefirststepintrackingdownthesourceoftheproblem.Inthesetwoparts,IfoundthemostusefuldiagnosisofSEOtrafficdropisspecial:devicetype(mobilephoneanddesktopvs.tablet)pagetype(productpagevscategorypagevsblogpostvshomepage,etc.)butthereareprobablymanyotherpartsMakesenseforyourbusiness(suchasproductcategory).

5.Hasyourwebsitebeendemotedbysearchengines?
DoingSEOmaybeverysensitivetothisword,butSEOismostworriedaboutthepowerreductionbysearchengines,therearemanyreasonsforthepowerreduction,suchasmakingalotofspamlinksinashorttime,friendlylinksandjointsanctions,andvariousblackhatsManipulations,etc.,generallyaseriousreductioninpowerwillcausethekeywordsofthewebsitetoberankedinthesearchengineresultspage,resultinginasignificantimpactonthewebsite'straffic.
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